About Us

Concept M launched in April 2017 with the desire to do something different. Our goal is to showcase an edit of Australian and International labels that are not strongly represented in the WA retail market so we can always deliver something new and exciting. 

We are located in the beach suburb of Cottesloe.

Concept M has a unique clean look, with pieces that are well constructed and of the highest quality. At Concept M we believe in less is more when it comes to fashion and every wardrobe should be made up pieces that are wearable and versatile. Our style is simple, sophisticated, and often with a little quirky edge. 

Our brands are either not represented, or sparsely represented, in the WA market. The styles are individually picked out by our buyer Maddie Ashton who has over 9 years’ experience in the WA fashion industry, in both retail and wholesale areas.

Maddie takes pride in ensuring Concept M has something for every woman, at any age. We strive to inspire women through clothing, styling and by displaying pieces that we feel are progressive and fashion forward.

Customer service is at the forefront of the Concept M brand and ensuring our customers are 100% satisfied from the moment they step foot instore /online to the moments they wear their Concept M purchases.

Concept M is just at the beginning of it’s journey and we are excited to share with you what we have in store for the future.

Thank you for visiting Concept M store, we appreciate you as a customer.